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Framing & Coaching For Effective Communication

Updated: Jun 19

The Influence of Framing in Coaching: Practical Insights

In the field of psychology, there's a concept called "framing" that has a lot to do with how we perceive information. Framing is essentially about how information is presented, which can make a big difference in how we understand things. This idea is pretty important in coaching because it can help us guide people in a more effective way towards their goals and personal growth.


Getting the Idea of Framing

Imagine looking at a glass that's halfway filled with water. Some people might say it's "half-full," while others might say it's "half-empty." That's framing in action. How you describe it changes how you see the situation. It's like emphasizing different parts of a story to create different impressions.


Using Framing in Coaching: Some Tips

When I'm coaching someone, I find that using framing techniques can really make a difference. Here are a few simple ways I've found it helpful:

  1. Turning Challenges into Opportunities: I encourage my clients to view challenges as chances to learn and grow. Shifting the focus from "What went wrong?" to "What can we learn?" helps them feel more empowered to handle tough situations.

  2. Focusing on Goals: Setting goals becomes more motivating when I frame them in a positive way. Instead of saying "Let's avoid failure," I say "Let's work towards success." It's a small change, but it shifts the perspective.

  3. Seeing from Different Angles: I like to help my clients see different sides of a situation. This can lead to a deeper understanding and open up new possibilities. I usually ask them, "How else could we look at this?"

  4. Finding Solutions: When we talk about problems, I like to focus on solutions. It's more productive to ask, "What can we do to make things better?" than to just dwell on what's wrong.

  5. Balancing Feedback: Giving feedback is important, but I frame it constructively. I highlight strengths and also gently address areas for improvement. It makes the feedback feel more balanced and helpful.

  6. Visualizing Success: I often guide clients to imagine themselves succeeding. This mental rehearsal can boost their confidence and make success feel more achievable.

  7. Sharing Positive Examples: I sometimes tell stories about people who've overcome similar challenges. It can be inspiring for clients to know that others have succeeded too.

  8. Taking Small Steps: Breaking down big goals into smaller steps is easier when I frame it as building toward something bigger. It helps clients stay motivated.

  9. Focusing on Gains: When suggesting changes, I always talk about the benefits. This helps clients see the positive outcomes they can achieve.

  10. Embracing Change: During transitions, like changing careers, I frame it as a chance to explore and grow. It makes the change feel less daunting.


Coaching is all about Communication, and Framing is a great tool for effective communication. Understanding how framing works lets me guide my clients toward positive mindsets, better problem-solving, and achieving their goals. It's not about fancy psychology jargon; it's about using simple shifts in how we talk to make a real impact.

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